PEMBERDAYAAN UMKM DI DESA MEKARSARI KECAMATAN CARENANG KABUPATEN SERANG
DOI:
https://doi.org/10.53067/icjcs.v3i3.125Keywords:
Media Digital, TTG, Legality, Digital Media, UMKMAbstract
SMEs in Mekarsari Village are Crackers SMEs. The problems that occur are related to marketing activities that are still conventional and production that still uses traditional tools so that they have an impact on sales volume and product quality. This service activity aims to provide education to MSMEs in the form of counseling in the context of empowering MSMEs by using digital media and using Appropriate Technology (TTG) to maximize the production process. As a result of implementing this activity, MSMEs in their marketing have used digital media, have business legality, innovations in the form of product packaging and the use of machines in their production
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References
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Nahudi, (2023), Wawancara khusus dengan Kepala Desa Mekarsari, pada tanggal 18 Juli 2023.
Saefullah, encep, et al, (2020). Pengabdian Kepada Masyarakat; Analisis dan Implementasi. Serang: AA. Rizky
Saefullah, encep, et al, (2021). Inovasi dan Pengembangan UMKM Emping Melinjo Pada Masa Pandemi COVID-19 Dengan Optimalisasi Media Pemasaran dan Alat Produksi. Reswara: Jurnal Pengabdian Kepada Masyarakat. 2(2). https://doi.org/10.46576/rjpkm.v2i2.1111
Saefullah, encep, et al, (2022). Manajemen Usaha Mikro, Kecil dan Menengah (UMKM). Purbalingga: Eureka Media Aksara.
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Copyright (c) 2023 Encep Saefullah, Arifah Imanun, Aldi Maulana, Rosa Yunika, Anisa Nurtriyani, Dhea Natasya Alamsyah, Bisma Ikhsanudin, Rizki Mulyadi
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
