KONSELING PENINGKATAN PEMASARAN PRODUK INOVATIF DISTRUPTIF MENUJU UMKM TANGGUH DAN BERKELANJUTAN DI DESA MARGAWANGI KECAMATAN LEUWIDAMAR KABUPATEN LEBAK

Abstract

Banana crackers, processed jengkol and woven from bamboo are MSME businesses in Margasari Village, Kec. Leuwidamar Kab. Lebak Prov. Banten which is traditionally managed by women who have expertise in making crackers after completing their duties as housewives. By providing several variants according to buyer demand, both small, medium, and large variants which are still marketed traditionally (the deposit system) without any promotions either through digital or other media. The method that the author uses is to provide an understanding to the manager of these crackers how to increase sales with digital media or using Smartphones. The author's submission is done orally and also the practice of using social media such as Facebook, Instagram, Youtube and others. The result of this counseling is the emergence of a deep understanding that today's marketing has been done digitally and this saves a lot of time with the reach of buyers outside Margasari Village, Kec. Leuwidamar. MSMEs banana crackers, processed jengkol and woven from bamboo in general are very promising to support the family economy of each manager, what must be done is obtaining permits, repacking, and variants that attract buyers as well as technological support in processing raw materials to finished goods