PENDAMPINGAN PEMBUATAN MARKET PLACE E-COMMERCE BAGI PELAKU UMKM GULA MERAH DI DESA LEBAK PARAHIYANG LEUWIDAMAR LEBAK

Authors

  • Abdul Bahits Universitas Bina Bangsa
  • Eneng Marliawati Universitas Bina Bangsa
  • Nurul Agnestya Putri Salma Universitas Bina Bangsa
  • Alief Rifaldi Universitas Bina Bangsa
  • Sri Haryati Universitas Bina Bangsa

DOI:

https://doi.org/10.53067/icjcs.v2i3.83

Keywords:

Pelaku UMKM, Desa Lebak parahiang, MSME Actors, Lebak Parachiang Village, E-Commerce, Market Place

Abstract

Lebak Parahiyang Village is one of the developing villages. The problem faced by Lebak Parahiyang Village in terms of SMEs, especially by brown sugar producers is the lack of a significant level of sales, because according to them it is difficult to find a wider market share. Therefore, one way to increase the level of sales is by making attractive product packaging so that it has a selling value then utilizing technology in the form of an E-Commerce marketplace.

With the use of the E-commerce marketplace as an initial boost to get significant changes and business development for brown sugar producers in the village of Lebak Parahiyang

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References

Abdul Halim,2020, Pengaruh Pertumbuhan Usaha Mikro, Kecil Dan Menengah Terhadap Pertumbuhan Ekonomi Kabupaten Mamuju, STIE Muhammadiyah Mamuju

Diah Ernawati,2019, Pengaruh Kualitas Produk, Inovasi Produk Dan Promosi Terhadap Keputusan Pembelian Produk Hi Jack Sandals Bandung, Perbanas Institute

Ernawati, D. (2019). Pengaruh Kualitas Produk, Inovasi Produk Dan Promosi Terhadap Keputusan Pembelian Produk Hi Jack Sandal Bandung. Wawasan Manajemen, 17-19.

Michael Erlangga - 27 June 2014

Technology, E. (2021, Agustus 8). Dampak Perkembangan Teknologi Di Indonesia Terhadap Sektor UMKM.

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Published

2022-08-08

How to Cite

Bahits, A. ., Marliawati, E. ., Salma, N. A. P. ., Rifaldi, A. ., & Haryati, S. . (2022). PENDAMPINGAN PEMBUATAN MARKET PLACE E-COMMERCE BAGI PELAKU UMKM GULA MERAH DI DESA LEBAK PARAHIYANG LEUWIDAMAR LEBAK. Indonesian Collaboration Journal of Community Services (ICJCS), 2(3), 231–235. https://doi.org/10.53067/icjcs.v2i3.83