PENINGKATAN LITERASI KEUANGAN DAN PEMASARAN DIGITAL BAGI UMKM DI JAKARTA TIMUR

Authors

  • Umi Widyastuti Universitas Negeri Jakarta
  • Osly Usman Universitas Negeri Jakarta
  • Terrylina A. Monoarfa Universitas Negeri Jakarta
  • Shandy Aditya Universitas Negeri Jakarta
  • Diena Noviarini Universitas Negeri Jakarta
  • Meta Bara Berutu Universitas Negeri Jakarta

DOI:

https://doi.org/10.53067/icjcs.v2i4.88

Keywords:

single entry, SIAPIK, literasi keuangan, pemasaran digital, financial literacy, digital marketing

Abstract

MSMEs are one of the pillars that support the national economy, therefore the government pays great attention to the sustainability of MSMEs. MSME actors in the East Jakarta Sub-Department of MSMEs, Cooperatives and Trade are facing problems regarding the limitations of financial literacy and digital marketing in managing their businesses. One way that can be done to support the success of MSMEs is to provide training on financial records with SIAPIK which is based on a single record. In addition, they were also given directions on digital marketing in an effort to increase sales turnover for MSMEs in the region

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References

Amri, A. (2020). Dampak covid-19 terhadap UMKM di Indonesia. BRAND Jurnal Ilmiah Manajemen Pemasaran, 2(1), 123-131.

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Published

2022-11-07

How to Cite

Widyastuti, U. ., Usman, O. ., Monoarfa, T. A. ., Aditya, S. ., Noviarini, D. ., & Berutu, M. B. . (2022). PENINGKATAN LITERASI KEUANGAN DAN PEMASARAN DIGITAL BAGI UMKM DI JAKARTA TIMUR. Indonesian Collaboration Journal of Community Services, 2(4), 262–266. https://doi.org/10.53067/icjcs.v2i4.88