PERBAIKAN MANAJEMEN USAHA DAN PENGELOLAAN KEUANGAN USAHA PADA UMKM KERIPIK PISANG DI DESA KAMURANG KECAMATAN CIKANDE KABUPATEN SERANG

Authors

  • Encep Saefullah Universitas Bina Bangsa
  • Nani Rohaeni Universitas Bina Bangsa
  • Tabroni Tabroni Universitas Bina Bangsa

DOI:

https://doi.org/10.53067/icjcs.v2i4.90

Keywords:

TTG, Business Finance, Business Management, MSMEs, Keuangan Usaha, Manajemen Usaha, UMKM

Abstract

Partners in this Community Partnership Program (PKM) are the Kamurang Village Government and the manager of banana chip MSMEs in Kamurang Village, Cikande District, Serang Regency. The objectives of this Program are (1) To improve the knowledge and skills of partners in managing business management and business finances properly and correctly as well as understanding business strategies in facing conditions in the new normal era, (2) To improve and develop digital marketing in marketing or sales of partner products and transfer knowledge of the use of Appropriate Technology (TTG) in the form of making banana slicing machines,   and (3) Assisting in the process of applying for a Household Industry Food Production Certificate (SPP-IRT). Using the chronological method, the implementation of this activity resulted in an increase in partner knowledge and skills about managing Business Management, Business Finance, Digital Marketing and the application of Appropriate Technology (TTG) by 81.50%.

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References

Dwi Anggraeni, Feni, Imam Hardjanto, A. H. (2013). Pengembangan Usaha Mikro, Kecil Dan Menengah (UMKM) Melalui Fasilitasi Pihak Eksternal Dan Potensi Internal (Studi Kasus Pada Kelompok Usaha “Emping Jagung” Di Kelurahan Pandanwangi Kecamatan Blimbing Kota Malang). Jurnal Administrasi Publik Mahasiswa, Universitas Brawijaya, 1(6).

Idah, Y. M., & Pinilih, M. (2020). Strategi Pengembangan Digitalisasi UMKM. Prosiding Seminar Nasional Dan Call for Papers “Pengembangan Sumber Daya Pedesaan Dan Kearifan Lokal Berkelanjutan IX,” 9(1).

Saefullah, Encep, Arta Rusidarma Putra & Tabroni, (2021), Inovasi dan Pengembangan UMKM Emping Melinjo Pada Masa Pandemi COVID-19 Dengan Optimalisasi Media Pemasaran Produk dan Alat Produksi, RESWARA Jurnal Pengabdian Kepada Masyarakat, 2(2). https://doi.org/10.46576/rjpkm.v2i2.1111.

Saefullah, encep, et al, (2020). Pengabdian Kepada Masyarakat; Analisis dan Implementasi. Serang: AA. Rizky.

Saefullah, encep, et al, (2021). 47 Hari Mengabdi di Desa Kamurang. Cirebon: Insania.

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Published

2022-11-07

How to Cite

Saefullah, E. ., Rohaeni, N. ., & Tabroni, T. (2022). PERBAIKAN MANAJEMEN USAHA DAN PENGELOLAAN KEUANGAN USAHA PADA UMKM KERIPIK PISANG DI DESA KAMURANG KECAMATAN CIKANDE KABUPATEN SERANG. Indonesian Collaboration Journal of Community Services, 2(4), 274–282. https://doi.org/10.53067/icjcs.v2i4.90