PENERAPAN E-MARKETING SEBAGAI MEDIA STRATEGI PENINGKATAN PENJUALAN DAN PENGEMBANGAN PASAR UKM DI KECAMATAN BATUI

Wahyudin  Rahman; Rini  Hadiyati; Sriwanti  Belani

doi:10.53067/icjcs.v5i1.192

Authors

Wahyudin Rahman Universitas Muhammadiyah Luwuk
Rini Hadiyati Universitas Muhammadiyah Luwuk
Sriwanti Belani Universitas Muhammadiyah Luwuk

DOI:

https://doi.org/10.53067/icjcs.v5i1.192

Keywords:

e-Marketing, MSMEs, social media marketing, e-commerce, sales increase, market expansion, digital marketing., UMKM, pemasaran media sosial, e-commerce, peningkatan penjualan, pengembangan pasar, pemasaran digital

Abstract

This community service activity, titled Application of E-Marketing as a Strategy for Increasing Sales and Market Expansion for MSMEs in Batui District, aimed to empower MSME actors by introducing digital marketing strategies. Through a series of training and direct mentoring, participants learned to utilize social media platforms (Facebook, Instagram, and TikTok) and e-commerce marketplaces (Tokopedia, Bukalapak, Shopee) to expand their market reach. The training covered content creation, social media management, and using analytical tools to evaluate marketing campaign effectiveness. The results showed a significant increase in social media followers and online transactions. However, challenges were observed in adopting digital technologies, especially among older MSME actors. Ongoing support is essential for ensuring the sustainability of these improvements. Overall, the application of e-marketing has proven to be a key strategy for enhancing MSME competitiveness, enabling them to reach broader markets locally, nationally, and internationally

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