PENGEMBANGAN DAN PENDAMPINGAN UMKM MELALUI DIGITALISASI USAHA, BRANDING DAN PACKAGING UNTUK UMKM CAMILAN IBU NUR DI KELURAHAN SUKAWANA

Surachman Surachman; Riska Riska; Nurfadillah Nurfadillah; Bintang Putra  pamungkas; Cantika Berliana  Febrianti

doi:10.53067/icjcs.v5i2.213

Authors

Surachman Surachman Universitas Bina Bangsa
Riska Riska Universitas Bina Bangsa
Nurfadillah Nurfadillah Universitas Bina Bangsa
Bintang Putra pamungkas Universitas Bina Bangsa
Cantika Berliana Febrianti Universitas Bina Bangsa

DOI:

https://doi.org/10.53067/icjcs.v5i2.213

Keywords:

MSME Assistance, Digital Marketing, Rebranding, Social Media

Abstract

This activity is the result of a community service program through KKM-T which aims to develop Ibu Nur's Snack UMKM in Sukawana Village, Curug District, Serang City. The main problem identified was the owner’s limited understanding of digital marketing strategies and their application. The methods employed included problem identification, digital marketing assistance, and product rebranding. The activities carried out involved creating social media accounts and designing a new logo for Camilan Ibu Nur. This program is expected to improve business performance and competitiveness, enabling sustainable growth through digitalization.

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