PEMASARAN DAUR ULANG: MENGUBAH SAMPAH MENJADI NILAI EKONOMI DI KELURAHAN BUARAN, KECAMATAN SERPONG, KOTA TANGERANG SELATAN

Nora Yanti  Turnip; Anisa  Rahmawati; Nadhira  Saffana Aulia; Unut  Sapritra; Hadi  Supratikta; Kamsidik Kamsidik

doi:10.53067/icjcs.v6i3.257

Authors

Nora Yanti Turnip Universitas Pamulang
Anisa Rahmawati Universitas Pamulang
Nadhira Saffana Aulia Universitas Pamulang
Unut Sapritra Universitas Pamulang
Hadi Supratikta Universitas Pamulang
Kamsidik Kamsidik Universitas Pamulang

DOI:

https://doi.org/10.53067/icjcs.v6i3.257

Keywords:

BSF maggot; creative economy; digital marketing; recycling; waste management, daur ulang; ekonomi kreatif; maggot BSF; pemasaran digital; pengelolaan sampah

Abstract

This Community Service Program (PKM) aims to improve community understanding and skills in managing organic and inorganic waste through environmental and creative economy approaches. The activity was held in Buaran Village, Serpong District, South Tangerang City on May 17, 2026, involving 20 participants consisting of MSME actors and surrounding communities. The main problems faced were the low awareness of waste sorting and the minimal use of waste as a source of economic value. The implementation methods used were socialization, demonstration, interactive discussion, and marketing assistance for recycled products. The results showed an increase in participants' knowledge and skills in sorting waste, processing organic waste using Black Soldier Fly (BSF) maggots, and turning plastic waste into economically valuable products. Participants also understood the importance of digital marketing to increase the competitiveness of recycled products. This activity had a positive impact on increasing environmental awareness, community skills, and opportunities for developing creative economic businesses based on sustainable waste management.

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