Indonesian Collaboration Journal of Community Services (ICJCS)

OPTIMALISASI TIKTOK DAN PENGUATAN AKUNTABILITAS KEUANGAN UMKM UNTUK MEWUJUDKAN SDGs 8 DAN SDGs 1 DI KELURAHAN CIPINANG, JAKARTA TIMUR

Dedi Purwana — 2026-08-08

Micro, small, and medium enterprises (MSMEs) in Cipinang Sub-district, East Jakarta, face two interrelated problems: limited adoption of digital marketing, particularly the optimization of TikTok as a business promotion channel, and weak financial accountability due to the absence of orderly bookkeeping. These problems hinder the achievement of Sustainable Development Goals (SDGs) 8 (decent work and economic growth) and SDGs 1 (no poverty). This community service program aimed to strengthen MSME capacity in two areas: optimizing TikTok Business for digital marketing and strengthening simple, accountable financial recording. The activity was carried out on 6 June 2026 through socialization, hands-on training, and mentoring for MSME actors in the Asoka V neighborhood, RW 04, Cipinang. The program was evaluated using a pre-test and post-test design with a 40-item questionnaire on a seven-point Likert scale. The results showed an increase in the average score from 4.69 (pre-test) to 5.79 (post-test), an improvement of 23.5%. The digital marketing aspect rose by 30.0% (4.34 to 5.64) and the financial accountability aspect rose by 17.9% (5.05 to 5.95). A paired-samples analysis of matched respondents produced a statistically significant difference, t(10) = 2.88, p < 0.05, with a normalized gain of 0.40 (moderate category). The program effectively improved the participants' knowledge and readiness to apply digital marketing and orderly financial recording.

STRATEGI PENGURANGAN SAMPAH RUMAH TANGGA UNTUK MENGATASI PENUMPUKAN SAMPAH DI LINGKUNGAN MASYARAKAT KELURAHAN BUARAN KECAMATAN SERPONG TANGERANG SELATAN

Nurul Chahya — 2026-07-30

The Community Service Program (PKM) entitled “Household Waste Reduction Strategy to Overcome Waste Accumulation in the Community Environment” was conducted on May 17, 2026 in Buaran Village, Serpong District, South Tangerang City.This program aims to enhance community awareness and capacity in reducing and managing household waste effectively and sustainably through a collaborative approach between students and the community. The program focuses on household waste education, waste sorting between organic and inorganic materials, and the application of simple technology through organic waste processing using Black Soldier Fly (BSF). The activities were implemented through participatory methods, including group discussions, case studies, and practical simulations. The results indicate an improvement in community understanding regarding the importance of waste management at the source. Participants also began practicing waste segregation and recognizing the potential value of organic waste utilization. Although consistent implementation remains a challenge, the program has positively contributed to increasing knowledge, awareness, and community motivation.

OPTIMALISASI PERAN SUMBER DAYA MANUSIA DALAM PENGELOLAAN SAMPAH DI MASYARAKAT KOTA TANGERANG

Alfian Yulis Triyono — 2026-07-30

Waste management has become one of the environmental challenges that continues to increase along with population growth and rising community consumption activities. Improper waste management can cause various negative impacts on the environment and public health. Therefore, optimizing the role of human resources (HR) is necessary to support community-based waste management. This Community Service Program (PKM) aims to improve the understanding and capacity of community human resources in waste management operations in Buaran Village, South Tangerang City. The implementation method used a participatory approach through socialization, education, interactive discussions, and community assistance activities. The results of the activity showed that the community had demonstrated awareness of waste management through waste bank activities, maggot cultivation, and the utilization of inorganic waste. However, several obstacles were still encountered, such as the suboptimal management of maggot cultivation, limited public knowledge regarding used cooking oil waste management, and low understanding of the economic value of plastic waste. In this activity, human resources played roles as implementers, managers, and agents of change in supporting community-based waste management. The optimization of human resources was carried out through improving technical skills, strengthening managerial capabilities, and providing continuous education to the community. This activity is expected to encourage the creation of a more effective, economically valuable, and sustainable waste management system in Buaran Village.

STRATEGI PENGELOLAAN DAN PEMASARAN DAUR ULANG SAMPAH BERKELANJUTAN BERBASIS BUDIDAYA MAGGOT BLACK SOLDIER FLY (BSF) DI KELURAHAN BUARAN

Lintang Arafah — 2026-07-30

The issue of waste accumulation requires an integrated solution that not only improves the environment but also generates economic value for the community. This Community Service (PKM) activity aims to disseminate information on organic and inorganic waste management and to provide solutions for the operational and marketing challenges faced by waste bank operators in Buaran Urban Village. The implementation method involved outreach sessions, interactive discussions, and mapping the business potential of waste bioconversion. The results indicate an urgent need to shift the maggot sales strategy from selling fresh/wet maggots to high-value derivative products, such as prepupae and premium dried maggots. Economic analysis reveals that the initial investment for Black Soldier Fly (BSF) cultivation is highly affordable (IDR 200,000), with the potential for profit margins to soar by over 500% through the sale of prepupae and products from a zero-waste ecosystem (BSF frass and eggs). Sustained collaboration among academia, the farming community, and the packaging industry is key to successfully absorbing the community's recycled output.

PEMASARAN DAUR ULANG: MENGUBAH SAMPAH MENJADI NILAI EKONOMI DI KELURAHAN BUARAN, KECAMATAN SERPONG, KOTA TANGERANG SELATAN

Nora Yanti Turnip — 2026-07-30

This Community Service Program (PKM) aims to improve community understanding and skills in managing organic and inorganic waste through environmental and creative economy approaches. The activity was held in Buaran Village, Serpong District, South Tangerang City on May 17, 2026, involving 20 participants consisting of MSME actors and surrounding communities. The main problems faced were the low awareness of waste sorting and the minimal use of waste as a source of economic value. The implementation methods used were socialization, demonstration, interactive discussion, and marketing assistance for recycled products. The results showed an increase in participants' knowledge and skills in sorting waste, processing organic waste using Black Soldier Fly (BSF) maggots, and turning plastic waste into economically valuable products. Participants also understood the importance of digital marketing to increase the competitiveness of recycled products. This activity had a positive impact on increasing environmental awareness, community skills, and opportunities for developing creative economic businesses based on sustainable waste management.

PENINGKATAN LITERASI DIGITAL DAN PEMBERDAYAAN MASYARAKAT MELALUI PELATIHAN PEMANFAATAN TEKNOLOGI INFORMASI DI DESA PARAGE KECAMATAN CIKULUR KABUPATEN LEBAK

Fatari Fatari — 2026-07-30

Advancements in information technology have brought about significant changes across various aspects of life. However, rural communities often face limitations in making optimal use of digital technology. This community service initiative aims to enhance the digital literacy of residents in Parage Village, Cikulur District, Lebak Regency, through training on the use of information technology to support economic activities, education, and administrative services. The methods employed included observation, outreach sessions, hands-on training, and ongoing guidance. The results indicate an improvement in participants' knowledge regarding the use of digital media, office applications, social media for business promotion, and electronic-based government services. Participants also demonstrated improved proficiency in using digital devices independently. This program is expected to enhance human resource quality and support technology-driven village development.

KEGIATAN PERENCANAAN REHABILITASI RUMAH TIDAK LAYAK HUNI DI KABUPATEN TANGERANG

Sarjono Puro — 2026-07-30

The RTLH assistance program represents a government initiative to improve the quality of life for low-income communities by renovating dwellings that fail to meet livability standards. Throughout 2026, the RTLH rehabilitation program is being actively promoted through a collaboration between the Tangerang Regency Government and Baznas (National Zakat Agency) of Tangerang Regency. Several districts—such as Pakuhaji, Sindang Jaya, and Tigaraksa serve as focal points for outreach activities and the inauguration of home renovation projects for underprivileged residents. The RTLH program is a local government effort to provide healthy, safe, and comfortable housing, thereby positively impacting community life in terms of health, comfort, and family well-being. The program ensures that the assistance provided effectively addresses the community's basic needs. Beyond merely ensuring livable housing, the local government also prioritizes health aspects and access to other supporting facilities. The RTLH rehabilitation program plays a crucial role in planning efforts aimed at accelerating the eradication of extreme poverty.

PENDAMPINGAN LITERASI DASAR UNTUK MENGATASI KESULITAN MEMBACA DI SEKOLAH DASAR MASIGIT

Suflani Suflani — 2026-07-30

The objective of this community service is to address reading difficulties among fourth, fifth, and sixth-grade students at SD Masigit through basic literacy mentoring. The subjects consisted of 25 upper-grade students, including 3 students with special needs. This program utilized a descriptive qualitative approach with progressive assessments encompassing letter recognition, vocabulary mastery, meaningful words, and short story comprehension. The results indicated an improvement in students' reading abilities, although progress slowed down as the assessment stages became more complex. Furthermore, students with special needs showed slower progress, thereby requiring an individualized approach and intensive repetition. Supporting factors for this program included high student enthusiasm and personal mentoring, while inhibiting factors included limited program time and a lack of reinforcing study at home. In conclusion, structured and consistent mentoring effectively overcomes reading difficulties in upper-grade elementary students. This program also demonstrates the strategic role of universities in community service within the field of education.

PEMBERDAYAAN IBU BERDIKARI MELALUI EDUKASI LITERASI KEUANGAN DI KAMPUNG KUBANG BAHAD DESA KUBANG PUJI KECAMATAN PONTANG KABUPATEN SERANG

Raden Irna Afriani — 2026-07-30

This Community Service Program (CSP) aimed to empower independent women through financial literacy education in Kubang Bahad Hamlet, Kubang Puji Village, Pontang District, Serang Regency. The program was conducted on July 28, 2026, at Madrasah Alkhairiyah using participatory methods, including lectures, interactive discussions, simulations, hands-on practice, and mentoring. The activity was designed to improve participants' knowledge and skills in household financial management, budgeting, financial recordkeeping, saving habits, and the utilization of formal financial services. The participants consisted primarily of housewives, along with micro-business owners and community cadres. The results indicated a significant improvement in participants' understanding of financial literacy concepts and their ability to prepare household budgets and maintain simple financial records. Participants also demonstrated greater awareness of prioritizing essential expenditures, reducing consumptive spending, and developing sustainable saving behaviors. Furthermore, the activity strengthened participants' motivation to apply sound financial management practices in their daily lives, contributing to greater household economic resilience. The participatory learning approach encouraged active engagement and knowledge sharing among participants, thereby enhancing the effectiveness of the educational process. Overall, this community service program successfully enhanced financial literacy and supported women's economic empowerment, contributing to stronger family welfare and sustainable community development in Kubang Bahad Hamlet.

PENDAMPINGAN DIGITAL MARKETING UNTUK MENINGKATKAN KOMPETENSI SDM PADA UMKM TOKO ROTI DI KELURAHAN CIGOONG, KECAMATAN WALANTAKA, KOTA SERANG

Rani Puspa — 2026-07-30

The advancement of digital technology has driven Micro, Small, and Medium Enterprises (MSMEs) to adapt by utilizing digital media for marketing and business development strategies. However, many MSMEs still face challenges in optimizing digital marketing due to limited human resource (HR) competencies particularly regarding social media management, promotional content creation, digital platform utilization, and the implementation of digital payment systems and simple financial record-keeping. This situation applies to Rivana Bakery, an MSME located in Cigoong Village, Walantaka District, Serang City. This community service initiative aims to enhance HR competencies through digital marketing mentoring to support the business's digital transformation. The implementation employs a participatory approach, encompassing the observation and identification of partner needs, the design and implementation of the mentoring program, and subsequent monitoring and evaluation. The mentoring program covers the creation and optimization of Instagram and TikTok accounts for promotion; website development to serve as a digital storefront for product information and transactions; smartphone-based product photography training; promotional content design using Canva; marketing caption drafting; guidance on using QRIS for digital payments; an introduction to simple bookkeeping; and the installation of a business identity banner. Expected outcomes include improved HR competence in utilizing digital technology, the availability of professional digital promotional media, the establishment of a website-based digital storefront, the implementation of a QRIS digital payment system, and enhanced partner capacity for effective business management. This initiative is expected to serve as a practical digital marketing mentoring model for MSMEs, supporting increased competitiveness and business sustainability in the era of digital transformation.